The techniques used in black hat SEO and white hat SEO are the only difference. These techniques are to improvise the website’s search engine ranking. Now let’s move on to the differences in the black hat and white hat in SEO Malaysia:
Black Hat SEO
It refers to the techniques and strategies that mainly used to receive the higher search rankings with that it could break the search engine rules. It also focuses on search engines only rather than focuses too much on human audiences. Other than that, black hat SEO typically use to the one who is looking for a quick return on the site and it does not look for the long-term investment on the site. There are some techniques used in the black hat SEO namely keyword stuffing, hidden texts, links, blog content spamming and linking farming. Regardless of the name, it is an unethical technique that could make the site from being banned and de-indexed from a search engine as a penalisation.
White Hat SEO
It refers to the techniques and strategies that focused mainly on human audiences rather than the search engine. The website that used white hat SEO typically for long-term investment on their website for a longer duration. There are some techniques used in the white hat SEO such as keyword analysis, doing research, using keywords, rewriting meta tags for a relevance, link building, backlinking and content writing for their audience. Ever since it focuses on human audiences, it is important to create quality content for them. It shows the uniqueness of the display and how appropriate the content in your website for the audience to the search engines.
Another thing is the use of the right keywords whether it is short or long, it must be relevant to the website. Web designers need to do research on it because come up with any keyword and must include it in a natural manner in the headings, page titles and link anchor texts. Moreover, the website must be kept active with new relevant content on a regular basis because it will bring more value to the search engines by appearing as an active content-rich website hence more human even the webmaster will visitor and engage in the website. All the time invest in creating good quality content will be fruitful at the end.